The bottom line on toilet paper

Is toilet paper a leading economic indicator? Sales of toilet paper, what the industry calls “luxury” rolls climbed to $1.4 billion  outselling all other TP’s for the first time in almost a decade. These sales have grown more than 70 percent since 2000, and are expected to grow faster than all other categories every year through at least 2018.It […]

Let’s roll out the latest economic indicator

How do we really know we’re emerging from this recession? Is toilet paper a leading economic indicator? Here’s the bottom line. This latest sign has rolled out from a most unlikely source: demand for two-ply and “luxurious” toilet paper! Although Charmin and Scott combined to sell almost a billion dollars- worth of bathroom tissue in […]