AUCKLAND, NEW ZEALAND – SEPTEMBER 28: The new iPhone 5 is launched on September 27, 2012 in Auckland, New Zealand. Telecom, with help of rugby great Jonah Lomu, launched the much-anticipated Apple iPhone 5 last night in Auckland. Jonah was joined by Opshop frontman and New Zealand’s Got Talent judge, Jason Kerrison in Wellington via live feed between the two cities. Auckland, Wellington and Christchurch stores opened their doors at 12.01am to eager customers, some waiting since 8am the previous morning. Customers were offered a ‘luxury’ cueing experience at the Victoria Street West store, with the iPhone officially available for sale at 12:01am. (Photo by Hannah Johnston/Getty Images for Telecom)